
About Me!
Hi there — I’m Madison, a multidisciplinary graphic designer with a passion for turning ideas into impactful visuals and creating work that goes beyond what’s seen on the surface. I recently earned my BFA in Graphic Design from Grand Valley State University, where I developed a strong foundation in design thinking, storytelling, and strategic visual communication.
Throughout my education and internship experience, I’ve explored a wide range of design disciplines—from branding and packaging to UI/UX, social media graphics, and motion graphics. I’ve had the opportunity to work on everything from bold logo systems and cohesive brand identities to functional interfaces and compelling print materials. Across every project, I aim to bring thoughtful intention, a strong sense of visual hierarchy, and a story-driven approach.
My go-to tools include Adobe Creative Suite (especially Illustrator, InDesign, and Photoshop) and Figma for UI/UX design. I enjoy blending traditional design principles with digital techniques to create polished, personality-filled work that communicates effectively and leaves a lasting impression.
I’m especially drawn to:
Advertising and marketing design that connects with audiences
Bold brand and logo systems
Eye-catching packaging
Thoughtful web and UI experiences
Expressive type and lettering
Motion design that brings ideas to life
At the heart of my process is curiosity. I begin with research—asking questions, creating mood boards, sketching, and pulling inspiration from other designers and the world around me. Every choice, from typography to color palette, is made with purpose to ensure that the final design not only looks great but also solves real problems and creates a meaningful connection with the audience.
Whether I’m working solo or with a team, I’m driven by the desire to make design that is visually impactful, functional, and aligned with the unique goals of each project.
Let’s create something memorable.
“If no one hates it, no one really loves it”.
— Jessica Walsh

Skills
Software Proficiency
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe After Effects
Adobe Animate CC
Figma
Canva
Lightroom
Basic HTML/CSS
Microsoft Suite
Google Suite
Graphic Design
Branding & Identity Design
Logo Design
UI/UX Design
Web Design (Responsive & Mobile)
Packaging Design
Print & Publication Design
Typography
Layout Design
Color Theory
Illustration
Motion Design & Animation
Environmental & Signage Design
Visual Storytelling
Soft
Creative Problem Solving
Visual Communication
Attention to Detail
Time Management
Collaboration & Teamwork
Client Communication
Adaptability
Research & Moodboarding
Feedback Incorporation
Project Management
Organization