About Me!

Hi there — I’m Madison, a multidisciplinary graphic designer with a passion for turning ideas into impactful visuals and creating work that goes beyond what’s seen on the surface. I recently earned my BFA in Graphic Design from Grand Valley State University, where I developed a strong foundation in design thinking, storytelling, and strategic visual communication.

Throughout my education and internship experience, I’ve explored a wide range of design disciplines—from branding and packaging to UI/UX, social media graphics, and motion graphics. I’ve had the opportunity to work on everything from bold logo systems and cohesive brand identities to functional interfaces and compelling print materials. Across every project, I aim to bring thoughtful intention, a strong sense of visual hierarchy, and a story-driven approach.

My go-to tools include Adobe Creative Suite (especially Illustrator, InDesign, and Photoshop) and Figma for UI/UX design. I enjoy blending traditional design principles with digital techniques to create polished, personality-filled work that communicates effectively and leaves a lasting impression.

I’m especially drawn to:

  • Advertising and marketing design that connects with audiences

  • Bold brand and logo systems

  • Eye-catching packaging

  • Thoughtful web and UI experiences

  • Expressive type and lettering

  • Motion design that brings ideas to life

At the heart of my process is curiosity. I begin with research—asking questions, creating mood boards, sketching, and pulling inspiration from other designers and the world around me. Every choice, from typography to color palette, is made with purpose to ensure that the final design not only looks great but also solves real problems and creates a meaningful connection with the audience.

Whether I’m working solo or with a team, I’m driven by the desire to make design that is visually impactful, functional, and aligned with the unique goals of each project.

Let’s create something memorable.

“If no one hates it, no one really loves it”.

— Jessica Walsh

Skills

Software Proficiency

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe After Effects

  • Adobe Animate CC

  • Figma

  • Canva

  • Lightroom

  • Basic HTML/CSS

  • Microsoft Suite

  • Google Suite

Graphic Design

  • Branding & Identity Design

  • Logo Design

  • UI/UX Design

  • Web Design (Responsive & Mobile)

  • Packaging Design

  • Print & Publication Design

  • Typography

  • Layout Design

  • Color Theory

  • Illustration

  • Motion Design & Animation

  • Environmental & Signage Design

  • Visual Storytelling

Soft

  • Creative Problem Solving

  • Visual Communication

  • Attention to Detail

  • Time Management

  • Collaboration & Teamwork

  • Client Communication

  • Adaptability

  • Research & Moodboarding

  • Feedback Incorporation

  • Project Management

  • Organization