Accolade Air

Businesses and organizations of all sizes utilize visual identity systems to generate recognition, differentiation, communication, and association of their products, values, mission, and services. Brand identities grant insight into a brand’s beliefs, experiences, and offerings.

For Project 2, students will be tasked with designing a new logo inspired by a mash-up of two existing brands. The new logo will exist as a representation of a merger of these companies/ a new division the two companies are forming to produce a new product or service.

Year
Fall 2023

Class
Graphic Design 1

What is Accolade Air?

Accolade Air is a bold new airline concept combining the refreshing spirit of Coca-Cola with the premium, customer-first ethos of American Express. Designed to offer travelers an exceptional journey from start to finish, Accolade Air infuses every flight with the energy and branding of Coca-Cola while maintaining the luxury, perks, and seamless service that American Express is known for. With vibrant red and royal blue branding, flights promise not only comfort and style but also exclusive amenities, such as personalized in-flight experiences, loyalty rewards, and curated dining featuring Coca-Cola-inspired menus. By blending two iconic brands, Accolade Air aims to redefine modern air travel as an experience that is both indulgent and dynamic.

Color

Gradient Air

Typography

AA Vibrant Red

CMYK: 00 100 100 00

HEX: #ed1c24

RGB: 237 28 36

AA Sky Blue

CMYK: 100 00 00 00

HEX: #00aeef

RGB: 00 173 239

AA Purple

CMYK: 64 52 20 00

HEX: #6d7aa1

RGB: 109 122 161