
Accolade Air
Businesses and organizations of all sizes utilize visual identity systems to generate recognition, differentiation, communication, and association of their products, values, mission, and services. Brand identities grant insight into a brand’s beliefs, experiences, and offerings.
For Project 2, students will be tasked with designing a new logo inspired by a mash-up of two existing brands. The new logo will exist as a representation of a merger of these companies/ a new division the two companies are forming to produce a new product or service.
Year
Fall 2023
Class
Graphic Design 1
What is Accolade Air?
Accolade Air is a bold new airline concept combining the refreshing spirit of Coca-Cola with the premium, customer-first ethos of American Express. Designed to offer travelers an exceptional journey from start to finish, Accolade Air infuses every flight with the energy and branding of Coca-Cola while maintaining the luxury, perks, and seamless service that American Express is known for. With vibrant red and royal blue branding, flights promise not only comfort and style but also exclusive amenities, such as personalized in-flight experiences, loyalty rewards, and curated dining featuring Coca-Cola-inspired menus. By blending two iconic brands, Accolade Air aims to redefine modern air travel as an experience that is both indulgent and dynamic.





Color
Gradient Air
Typography
AA Vibrant Red
CMYK: 00 100 100 00
HEX: #ed1c24
RGB: 237 28 36
AA Sky Blue
CMYK: 100 00 00 00
HEX: #00aeef
RGB: 00 173 239
AA Purple
CMYK: 64 52 20 00
HEX: #6d7aa1
RGB: 109 122 161
