Around Baking Company
For this project, students will aim to develop an understanding of branding and brand evolution by redesigning an existing brand. Students must assess:
WHY a redesign is necessary?
WHAT the current brand needs to improve?
HOW this improvement will exist and connect with consumers?
Year
Fall 2024
Class
Graphic Design Studio III: Branding and Service Design
Welcome to Around Baking Company, we believe that pizza is more than just a meal—it’s a celebration of flavor and community. What started as a small passion project has now grown into a mobile pizza experience, bringing handcrafted, oven-baked goodness to people wherever they are. Around Baking Company came about because of the idea of being *around* local communities and incorporating ingredients from around the area from local Michigan vendors. The truck has the ability to provide more than just pizza in order to keep fresh ideas coming. Our food truck travels near and far, offering a diverse menu that celebrates both classic and creative pizzas, all made with love. Whether you’re craving a traditional Margherita or something adventurous, we’re here to serve up smiles one slice at a time!
Mission
To provide customers with flavorful baked goods and drinks, made with fresh, wholesome, local ingredients in a manner that facilitates handheld, transportable fare.
Ethos
Lively, Energetic, Memorable
Branding Before Redesign
Welcome to my brand style guide—a comprehensive document designed to showcase the identity, voice, and visual language of Around Baking Company. Dive in to see how the elements come together to tell a unique and compelling story!
