Detroit Zoo Wayfinding System
The overall objective of this project is to redesign a wayfinding system for Detroit Zoo. Their current wayfinding system could be updated and improved to be more visible to their visitors, accessible, easier to navigate between the different sections of the zoo, and compliments the zoo’s overall branding. The new set of wayfinding materials would include directional signage for parking, informational signage for parking location, directional signage for navigating through the zoo, and one decorative piece of signage to be cohesive with the new branding.
The new signage would also include a redesign of the zoo’s map to be more simplistic to the visitors. The intended audience includes families, young kids, and annual pass holders who have a love for the zoo.
Year
Winter 2024
Class
Graphic Design for 3D Experiences
Detroit Zoo Brand
Operated by the nonprofit Detroit Zoological Society, the Detroit Zoo is one of Michigan’s largest paid family attractions, hosting 1.3 million guests annually. More than 2,000 animals of more than 200 species call the Zoo’s 125 acres home.
Detroit Zoo Mission
To create meaningful connections between people, animals and the natural world so all can thrive.
Detroit Zoo Vision
To be a force for positive change in a world where animals and nature are valued, understood and protected by all.
Directional Map
The Zoo’s Directional Map was updated to provide a more clear and understanding map that guest could follow.
After
Before
This project was created and started just shortly before the Detroit Zoo announced its new logo and branding.